Mixed with a soundtrack of suitably flatulent noises, graphic representations of dancing faeces (which includes a ‘poo disco’) and a refrain of “take the poo to the loo,” the video aims to tackle the country’s widespread public defecation difficulty, which is creating sanitation troubles for the population.
According to Poo2Loo, India has the highest ‘open defecation’ rate in the planet, with 620 million men and women making 65 million kilograms of open waste each and every day. Only half of its population use toilets at all.
Open defecation increases the risk of microbial contamination in water supplies, spreading illnesses this kind of as diarrhoea, which is one particular of the greatest causes of kid death in India.
Critics have questioned whether or not a social-media based mostly campaign featuring English song lyrics will have any influence on impoverished youth without having access to the world wide web.
Maria Fernandez, a Unicef campaign coordinator in India, explained the campaign’s aims: “urban or rural, poo is all about us, in our playgrounds and outdoors our offices. If we’re silent, we’re contributors. So the campaign tries to generate noise so individuals who truly have toilets comprehend the situation and do anything about it.”
“And,” she mentioned, “the song is catchy. I wake up singing it.”
Meet Mr Poo, the star of India"s public sanitation campaign
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