Good vibes: selling sex toys online to fund sexual health programs
As an engineer, Jak Haines never expected to find herself in the sex business – she was just looking for an opportunity to practise conscious capitalism.
“I looked at different sectors … but I decided the sex industry was ripe for change,” she says.
Haines launched her website, Vävven, in November to sell sex toys and accessories that are “body safe”, ethically sourced and are marketed without objectification.
As a social enterprise, Vävven will donate 30% of its profits to causes for sexual and reproductive health and rights.
Haines had a 20-year career in heavy industry (turnaround management) before she closed down her business last year and decided to put her ideals to work. Conscious capitalism aims to use ethical business practices to elevate humanity. “Business can change society,” she says.
Launching a business in the sex industry appealed to her because of its challenges of managing standards (sex toys are required to meet lower safety standards because they are usually sold as novelty items), stigma and objectification in marketing. “There are a whole lot of things you could change within the industry without even linking it to a cause,” she says.
But she enjoys the irony of using the sex industry to fund the cause of sexual and reproductive health and rights. “It is also a bit of ‘stuff you’ to society,” she laughs.
Once it turns a profit, the organisations Vävven will support include Marie Stopes International (family planning, sexual health and abortion) and Oxfam and its gender justice program.
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