Quarter of Britons give up alcohol in January, says poll

Wine drinkers at a central London pub: a single in six polled mentioned they had already broken their new year’s resolution to stop drinking. Photograph: Cathal Mcnaughton/PA

A quarter of Britons have stopped drinking alcohol in January, even though practically a half intend to cut down on their normal consumption, a survey has proven.

Funds-conserving site Vouchercloud polled just below 2,000 individuals. The majority – 56% – said they have been “going dry” to save funds, whilst other people stated it was to enhance their wellness. Fewer than half thought they would last the whole month with out consuming, although one in 6 stated they had currently broken their new year’s resolution to appreciate a tipple.

Virtually a quarter – 23% – claimed they were doing it to show willpower and 19% explained it was because “no one particular else drank in January”..

Alcohol Concern and Cancer Research Uk are encouraging Britons to end consuming alcohol in January.

Meanwhile, supermarkets have reported powerful revenue of reduced alcohol wines and beer this month. Because 2010, Sainsbury’s revenue of wines that incorporate ten.5% alcohol by volume or significantly less have grown by virtually 26%. Tesco has reported that demand for packs of lower and no alcohol beers has risen by thirty% given that the starting of January, and 45% in the past yr compared with the preceding 12 months, with 33m bottles offered. The supermarket believes demand will soar by a more 30% this yr as a lot more lower alcohol beers come on to the market place above the following handful of months.

Olivia Christou, a specialist beer purchaser for Tesco, mentioned the reputation of low alcohol beer was down to a “significant improvement in the taste and basic quality”. “They have proved so well-liked with drinkers that many of the main breweries are launching more beers this year,” she mentioned.

Quarter of Britons give up alcohol in January, says poll