Whilst it could seem strange for a video games console business to be obtaining concerned in healthcare, Iwata claims that Nintendo’s knowledge of trying to keep shoppers engaged and entertained means it is nicely-positioned to motivate folks to keep targeted for the duration of physical exercise.
“When we use ‘health’ as the keyword, some may inevitably consider about Wii Match,” he mentioned. “However, we are thinking about themes that we have not incorporated in games for our current platforms.
“This is the place our strength as an enjoyment business comes into play, assisted by the non-wearable function, which is the greatest differentiator of this new company discipline,” stated Iwata.
Nintendo is not the only large technologies business to be exploring possibilities in healthcare. Earlier this month, Apple hired two health-related technology professionals, fuelling rumours that the company’s forthcoming iWatch could have a well being emphasis.
In September 2013, Google announced a new healthcare venture with Apple’s chairman Arthur Levinson, with the aim of utilizing biotechnology to tackle significant illnesses and ageing. Google also not too long ago unveiled a contact lens that helps diabetics to control their issue by monitoring glucose levels in tears.
Wearable products have been a prominent characteristic of this year’s Consumer Electronics Present, allowing customers to track bodily action, analyse heart rate, rest patterns, skin temperature, oxygen consumption and a lot much more. Deloitte predicts that all around 10m wearable units will be sold in 2014.
“Technology firms see enormous potential in healthcare, in decreasing burgeoning healthcare costs, managing good quality of care, assisting clinical choice-creating and involving the patient in the decision-producing,” explained Anurag Gupta, analysis director at analyst firm Gartner.
With curiosity in wearable devices and fitness and nutrition apps on the rise, it looks that healthcare could become the next battleground for technological innovation companies.
Tech companies seek "healthy" returns
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