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10 Ağustos 2016 Çarşamba

​Not just for Hackney hipsters: the Kenyan sourdough bakery ​tackling blindness

One is a hipster meeting place in the middle of east London, the other overlooks the Menengai crater in Kenya and is staffed by orphans. But these two bakeries, E5 Bakehouse and Ujima Bakehouse, seemingly worlds apart, have come together over a sourdough starter and a shared passion for healthy bread.


Situated in the Nakuru region, a four-hour drive from the Kenyan capital, Nairobi, Ujima is the brainchild of Andrew and Madeline Bastawrous, British doctors who were overwhelmed by the demand for eye operations to treat blindness in the region and wanted to find a sustainable way to fund them.


Madeleine Bastawrous, a keen baker who trained at E5 in Hackney, had the idea to sell bread to support checkups for the patients, provide local employment and extol the virtues of healthy eating.


The couple had noticed rising rates of diabetes – which can cause blindness – and high blood pressure, which made them determined that the bakery would make and sell a healthy product. They turned to sourdough.


Sourdough loaves, popular among British foodies, contain no fat, oil or sugar, unlike many mass-produced breads. Also, making sourdough requires a period of fermentation before baking, which is said to make the bread healthier and easier to digest.


The couple asked E5 to provide strategic guidance and the Kenya-based Ujima Foundation, which trains orphans for employment, to provide the staff.


The story of head baker Jastan Kimani is typical of those supported by the foundation. He was orphaned at an early age and left with the responsibility of supporting nine siblings.



Head baker Jastan Kimani at Ujima Bakehouse


Rising star: head baker Jastan Kimani. Photograph: Andrew Bastawrous/Ujima Bakehouse

After discovering a flair for kneading, Kimani became the site’s master baker. He was recently invited to carry the flame, in the form of a sourdough starter, to Rio as part of an initiative to teach cooking skills and feed people for free during the Olympic Games.


Acclaimed chefs David Hertz and Massimo Bottura, whose social kitchens have previously attracted some of the world’s best chefs to Brazil’s favelas, or slums, invited Kimani after being inspired by the story of the bakery. He is due to travel at the end of the week.


Social enterprise


Profits from the Kenyan bakery are divided between the local eye hospital and the foundation. Some of those involved, such as Kimani, work at the bakery, while others work in hotels and shops nearby.


According to Andrew Bastawrous, eight out of 10 people who go blind do so due to entirely preventable causes. In Kenya, the biggest problem is a lack of access to treatment.


“The figures would be the same in the UK if you removed 99% of eye care,” adds the doctor, who also invented Peek, a smartphone app that offers a low-cost alternative for detecting vision problems.


Since the Kenyan bakery opened, the Bastawrouses have raised enough money to restore the sight of 60 people – a figure they hope will increase if they can start selling more bread.


They have also raised enough for 60 orphans to take a six-month employment-training programme through the foundation, which says it has an 80% success rate in getting its trainees placed in full-time employment.


The journey of the starter


The founder of E5 Bakehouse, Ben Mackinnon, has made three trips to Kenya – one with E5’s 200-year-old starter yeast – to support the bakery.


There was almost a disaster when air pressure on the plane forced open the jar carrying the starter – a fermented mixture of water and wild yeast that is used to help the bread rise. Almost all of it escaped, “but there was enough left in the pot to get going. They are remarkably resilient cultures”, Mackinnon says.


Related: How to make sourdough bread starter | Make your own


Mackinnon says that Ujima’s bakes easily passed the taste test. “There is a farmer a few miles from the bakery growing wheat and milling it in an Austrian stone mill, which is almost identical to ours here at E5,” he added.


Ujima has to use a special technique for “proving” the dough – letting it rest so the yeast can make it rise – to help preserve the loaves in Kenya’s heat, but otherwise the bread-making process is the same.


Back in the UK, E5’s special loaf is the ”Hackney Wild”. In Kenya, it’s the Afya, which is Swahili for healthy. The team are encouraged to promote the health benefits of sourdough to their customers.


Some of the customers have taken a bit of time to adjust to the taste, which is very different from the processed white loaves available on the supermarket shelves, said Andrew Bastawrous.


The average loaf at E5 costs between £3.50 and £5, and Ujima’s loaves are also at the higher end of their market, priced at about 200 Kenyan shillings (£1.50). “We are targeting people with a disposable income … like Robin Hood without actually stealing,” he says.


Next, the bakery wants to tackle diseases such as diabetes by creating an affordable product that can be sold by street vendors.



​Not just for Hackney hipsters: the Kenyan sourdough bakery ​tackling blindness

3 Haziran 2014 Salı

US bakery giant Panera to swear off artificial substances by 2016

Panera says it will get rid of artificial colors, flavors, sweeteners and preservatives from its foods by 2016, a reflection of the developing distaste people are exhibiting for this kind of elements.


The chain of bakery cafes, which has about 1,800 US areas, is producing the pledge as element of a “Foods Policy” it is unveiling Tuesday that outlines its dedication to “clean” and “simple” substances.


The announcement comes at a time when Panera Bread Co is facing slowing sales growth and functioning to jumpstart its organization through a selection of indicates, this kind of as revamping the occasionally complicated way folks order and get foods and switching baking hours to the daytime to develop a homier truly feel in cafes.


The unveiling of Panera’s sweeping “Meals Policy” also underscores how positioning food items as natural has turn out to be a advertising benefit, irrespective of regardless of whether it brings any dietary positive aspects. Element of the attraction for consumers is that they come to feel far better about what they’re consuming, often because they don’t truly feel as guilty about how several calories they are consuming.


Chipotle, for instance, has acquired in reputation in portion by portraying itself as a a lot more wholesome different to classic rapidly-food chains like McDonald’s. Even Subway not too long ago said it would quit making use of azodicarbonamide in its breads. The ingredient was dubbed the “yoga mat” chemical right after a petition by Vani Hari, who runs FoodBabe.com, noted it was utilized to make yoga mats.


Still, declaring food items as getting organic or free of charge of artificial substances has the potential to invite criticism and even legal troubles. A lawsuit filed in November, for instance, alleges that Entire Meals Marketplace employs a “spectacular array” of artificial substances in some of its shop-brand goods, despite the grocer’s promise that the items have “nothing at all artificial.”


Panera also is not swearing off genetically modified components, yet another problem that is gaining consideration in certain circles. As opposed to Chipotle, which says its menu will quickly be free of charge of GMOs, Panera makes use of as well numerous various elements to be ready to make that declare. And neither chain has any ideas to end promoting fountain sodas from Coca-Cola and PepsiCo, even even though the drinks are sweetened with substantial fructose corn syrup.


As for the rest of its menu, Panera says it is about halfway by means of the removal of artificial elements. It’s nevertheless looking for techniques to removes the artificial colors used in its bakery icings, for instance, and is testing a smoked ham in select markets that isn’t going to use artificial preservatives.


“We made a decision it was time to put all this into a clear and concise policy,” Ron Shaich, Panera’s founder and CEO, explained in an interview.


Ten years in the past, for instance, Panera announced that it would use chicken raised without having antibiotics, a move Shaich said assisted drastically drive product sales.


Panera’s new policy also states the chain’s commitment to “transparency,” that means it will make it straightforward for individuals to see the components and nutritional content material of its meals. It also says it will work to have a “good affect” on the meals method, this kind of as by supporting North American suppliers every time feasible.


Regardless of whether the new policy assists entice much more clients is yet to be seen.


Last yr, Panera’s sales rose 2.six% at firm-owned locations open at least a yr. That was down from 6.5% in 2012 and four.9 % in 2011.


This yr, the St Louis-primarily based firm is forecasting product sales development of two to 3.five%.



US bakery giant Panera to swear off artificial substances by 2016