In Healthcare, Apple Will Struggle To Match Enormous Samsung Ambitions

Apple went public last week with its new Overall health Kit, the SDK for well being applications on iOS eight, and its partnership with the Mayo Clinic. Rival Samsung, although, is previously way down the road into healthcare on many fronts such as the gadget, the platform, health-related diagnostics, imaging, patient records accessibility and far more. Samsung has the large image in its sights.

Apple, even so, is just launching into the health sector. As well small too late from Apple? That was hardly the mood soon after WWDC. And Apple will bring its outstanding branding electrical power and ease of use to the sector, although Samsung brings muscle and aggression.

But let’s be clear. Samsung is properly entrenched in health.

Apple Apple earned plaudits final week from an adoring audience but Samsung moved into health two many years earlier with its Galaxy S3. Its Note and Galaxy smartphones are now integrated with its own monitoring gadget, the Gear Match.

So far, so excellent. Samsung will be a worthy competitor with its well being-oriented units and providers. But the endgame in wellness is integration. Who will manage the romantic relationship in between patient and overall health care supplier, who will management the information?

Apple chose to announce its wellness app and overall health kit along with a new partnership with renowned health institution – the Mayo Clinic.

English: Mayo Clinic Rochester Minnesota – Gonda Building (3rd Avenue SW) (Photograph credit score: Wikipedia)

That may possibly be very good for demonstrating some of the rewards of health monitoring but The Mayo Clinic is just one particular institution. Its relevance is symbolic. Far more essential in the long run is its partnership with Epic Methods, a hospital details techniques provider. Details Week believes it will give Apple huge credibility in the hospital surroundings.

Meanwhile Samsung has selected a variety of routes into overall health.

Just prior to Apple’s announcement Samsung announced SAMI – “the Samsung Architecture for Multimodal Interactions, a cloud-based open software program platform capable of bringing together diverse data from a variety of sources for examination.”

Samsung also showed a modular wearable gadget (albeit a “reference architecture” rather than a shipping solution) that is capable of accepting plug-in sensors from third-get together hardware developers.

Individuals measures have been interpreted as a spoiling gesture on the eve of Apple’s WWDC. But Samsung has been positioning itself in overall health care in a a lot a lot more comprehensive way than Apple has.

While SAMI may be a method for how to get information from a variety of wearable devices and integrate them in a dashboard, Samsung’s true ambition is “to grow to be a global leader as a healthcare business via joining collectively its show, semiconductor, and mobile businesses”.

In other words, for Samsung, overall health is about bringing it all with each other. It funnels a good deal of that power by means of its subsidiary Samsung Medison.

Via Samsung Medison and its core electronics business, Samsung has a growing business in healthcare imaging and diagnostics (for illustration in Ultrasound technological innovation and X-Ray), health care Cloud, and in mobile patient data access inside hospitals.

In Healthcare, Apple Will Struggle To Match Enormous Samsung Ambitions

Simband: Samsung unveils fitness-tracking observe

Samsung executives are outlining their vision for sensors that track fitness and other gauges of well being.

The organization is pushing for a frequent technique so that diverse producers – from startups to established businesses – can interchange crucial elements such as the wristband. The company believes that will speed innovation and get goods to industry more quickly.

The technique would also incorporate approaches to exchange and analyze data.

Samsung is also trying to boost usability by permitting users to recharge the wristband although wearing it.

Samsung Electronics Co. presented its vision at a San Francisco occasion on Wednesday, ahead of subsequent week’s developers conference by rival Apple Inc. There is widespread speculation that Apple has been functioning on wearable units, and its items tend to use proprietary technologies.

Simband: Samsung unveils fitness-tracking observe

Excellent And Poor In The Samsung Galaxy S5 Launch

Samsung designed a reduced essential launch for its new flagship smartphone, the Galaxy S5.  The telephone was unveiled at Mobile World Congress (MWC) last week with an equally minimal crucial message – consumers are not interested in whiz-bang technology. How did it work out?

Samsung’s need to shift the target away from tech specs to computer software and companies is understandable – it’s a trend. Businesses want more solutions. It is a key plank of innovation simply because it will permit Samsung to diversify revenues away from its factories. That in turn produces really different investment and return profiles for a business.

Samsung has, specifically, tried to direct focus for the S5 towards its health companies (S wellness, a support introduced in the S3, and the heart fee keep track of at the back of the telephone) as well as the peripherals – the Gear watches and the Gear Fit match-band, which won “Best Mobile Device” at the MWC.

If Samsung translates this modify of emphasis into recurring revenues rather than just product sales it would be a extremely public and visible transformation of an industry foremost, large enterprise. And not numerous big ones transform successfully.

Initial however, how effective has the launch been?  Prior to it, I signaled the reality that search curiosity in the S5 was reduce than for the launch of the S4 a 12 months earlier, even though this caught up by the 24th February, the day of the unveil.

But these are rough and prepared measures of a campaign’s effect so I wished to follow up with some social media analytics. United kingdom-primarily based Media Measurement (MM) agreed to run the data.  MM are a long-standing metrics company. They have been about when media metrics meant counting newspaper articles or blog posts, but they are now one of the top companies for on the web campaign measurement.

They tracked conversations for me on English language social media platforms for the period from two^nd January 2014 to two^nd March 2014 for the S5, and the equivalent period for the Samsung Galaxy S4, which was 21^st January 2013 to 21^st March 2014. These signify the commence dates of on the internet conversation with a tracking time period of two months.

What comes out of it? The initial metric is fairly blunt – total the S5 has produced less conversation.

The conversation degree around the S5 is 15% beneath that generated by the S4.

That doesn’t need to have to be catastrophic for Samsung even if it translates into 15% fewer revenue above time. The organization has enviable adaptability in its manufacturing choices, and can switch minimal cost elements into distinct units in the same mobile phone variety to compensate for lost revenues on volume.

There is some devil in the detail however. No doubt Samsung is previously poring over it to adapt its advertising and marketing ideas.

The first observation from MM’s Siobhan Rafferty is that the “speculation period” leading up to the launch has been extremely elongated with the S5. Important amounts of conversation about the S4 started only 17 days ahead of the launch whereas in the case of the S5 it has been closer to 47 days.

“One of the causes for some of the disappointment surrounding the reveal of the S5 could potentially be attributed to the truth that there have been this kind of higher ranges of speculation for this kind of a prolonged time period of time before the reveal, that the model inevitably failed to live up to the expectation that  designed.”

And Siobhan located that on balance sentiment veered towards disappointment like this quote from CNET:

Regardless of amazing specs, including a fingerprint scanner and heart rate sensor, Samsung’s Galaxy S5 can’t beat its very own hype.

Odd in reality that I noticed really tiny hype close to it but I did uncover the Samsung teases – movies and the invites that recommended an S5 launch but unnecessarily stored it vague – did suggest that there was a huge new technologies to unveil.

Media Measurement also found that the fingerprint scanner, while being the most talked about technical characteristic, designed privacy issues simply because Samsung was very likely to make it offered to developers (this kind of as PayPal).

The improved camera in the S5 was also a speaking level.

Perhaps most disappointing from a support viewpoint is that only 13% of posts that talked about a specific attribute targeted on the heath app S Well being.

That adds up to just five% of all S5 references and of people 5% only 15% have been constructive – the huge bulk had been neutral. Possibly that’s to be expected. Handful of people have had a opportunity to attempt it out even though it has evolved from the S4 and S3 so it is not a new support.

Excellent And Poor In The Samsung Galaxy S5 Launch

With Galaxy S5 Samsung Sees A New Way To Win

Followers of corporate innovation will be cheered by the website of the Samsung Galaxy S5 attracting as much interest as the a lot more glitzy S4. The South Korean organization determined to downplay the launch of the S5 and eschew technologies for its personal sake. The plan has a great chance of operating out.

At Monday night’s launch, Samsung mobile CEO JK Shin dismissed the technological innovation arms race in smartphones: “With the Galaxy S5, Samsung is going back to basics to focus on delivering the capabilities that matter most to our consumers”, he explained.

The target on consumer wants fits properly with the company’s expanding reputation in social media branding. It now has the foremost YouTube channel of any brand. EConsultancy reported late final year:

Samsung was named as the most shared brand of 2013 during Unruly’s inaugural Video Sharing Awards (VSAs) held at the finish of 2013. Samsung achieved a total of seven.3m shares throughout last year. This is 2.3m far more shares than second-positioned GEICO.

That may possibly explain how Samsung has managed to generate as much curiosity in the S5 as it did when it attempted an all singing, all dancing launch for the S4. The chart below displays search interest for the Galaxy S5 (green line) on launch day, Monday, and Tuesday, of this week.

It acquired 94% of the interest shown in the S4 last 12 months (red line) and could even now rise. The yellow and blue lines closely mirror the green and red ones and signify curiosity in the terms Samsung S4 and Samsung S5.

Primarily based on this 1 indicator, which is of program only an indicator, the S5 appears as even though it could be on the identical track as the S4.

I have to admit to currently being a skeptic on the S5. I didn’t believe it would create so much curiosity and early indications recommended it wouldn’t.

One strategy that has emerged given that the launch is that Samsung will hang its hat on health and fitness. Shortly following the launch the organization announced SDK’s for its Gear 2 and Neo smartwatches and for its  Gear Fitband. It also announced an SDK for the S Well being application on the Galaxy variety.

Ok, so it is is going to draw is a developer ecosystem close to wellness and mobility to go with its new social media prowess. But there is a lot more to it than that. Samsung is leading the way in intelligent TVs. You can easily see a line becoming drawn amongst property overall health and fitness, for example on consoles and by way of content, and mobility. It is a major piece of linked pondering that could drive a different type of sales logic.

So why need to followers of corporate innovation be cheered? Basic. Huge corporations are being asked to act a lot more like start off-ups, to reply to criticism and pivot appropriately. When Microsoft did that last year with the XBox 1, it took a hammering. Samsung has carried out it and so far the response is positive.

Connect on Twitter? I am @haydn1701. Join me on Facebook or Google

With Galaxy S5 Samsung Sees A New Way To Win

With The Galaxy S5, Samsung Sees A New Way To Win

Supporters of corporate innovation will be cheered by the site of Samsung’s Galaxy S5 attracting as considerably attention as the much more glitzy S4. The South Korean company determined to downplay the launch of the S5 and eschew technology for its personal sake. The plan has a good opportunity of functioning out.

At Monday night’s launch, Samsung mobile CEO JK Shin dismissed the technological innovation arms race in smartphones: “With the Galaxy S5, Samsung is going back to fundamentals to concentrate on delivering the capabilities that matter most to our consumers”, he explained.

The emphasis on customer wants fits well with the company’s developing track record in social media branding. It now has the major YouTube channel of any brand. EConsultancy reported late last year:

Samsung was named as the most shared brand of 2013 during Unruly’s inaugural Video Sharing Awards (VSAs) held at the end of 2013. Samsung attained a complete of 7.3m shares during last yr. This is 2.3m more shares than 2nd-placed GEICO.

That might clarify how Samsung has managed to produce as significantly curiosity in the S5 as it did when it attempted an all singing, all dancing launch for the S4. The chart below exhibits search curiosity for the Galaxy S5 (green line) on launch day, Monday, and Tuesday, of this week.

It acquired 94% of the curiosity proven in the S4 final 12 months (red line) and could still rise. The yellow and blue lines closely mirror the green and red ones and signify curiosity in the terms Samsung S4 and Samsung S5.

Based mostly on this a single indicator, which is of program only an indicator, the S5 looks as even though it could be on the exact same track as the S4.

I have to admit to becoming a skeptic on the S5. I didn’t think it would generate so much interest and early indications suggested it wouldn’t.

1 technique that has emerged considering that the launch is that Samsung will hang its hat on well being and fitness. Shortly soon after the launch the business announced SDK’s for its Gear two and Neo smartwatches and for its  Gear Fitband. It also announced an SDK for the S Wellness application on the Galaxy selection.

Ok, so it is is going to draw is a developer ecosystem all around overall health and mobility to go with its new social media prowess. But there is far more to it than that. Samsung is major the way in wise TVs. You can very easily see a line becoming drawn between house wellness and fitness, for illustration on consoles and via content, and mobility. It is a significant piece of linked thinking that could drive a diverse kind of revenue logic.

So why need to followers of corporate innovation be cheered? Easy. Large firms are becoming asked to act much more like start off-ups, to respond to criticism and pivot appropriately. When Microsoft did that last yr with the XBox One particular, it took a hammering. Samsung has carried out it and so far the response is constructive.

Connect on Twitter? I am @haydn1701. Join me on Facebook or Google

With The Galaxy S5, Samsung Sees A New Way To Win