Followers of corporate innovation will be cheered by the website of the Samsung Galaxy S5 attracting as much interest as the a lot more glitzy S4. The South Korean organization determined to downplay the launch of the S5 and eschew technologies for its personal sake. The plan has a great chance of operating out.
At Monday night’s launch, Samsung mobile CEO JK Shin dismissed the technological innovation arms race in smartphones: “With the Galaxy S5, Samsung is going back to basics to focus on delivering the capabilities that matter most to our consumers”, he explained.
The target on consumer wants fits properly with the company’s expanding reputation in social media branding. It now has the foremost YouTube channel of any brand. EConsultancy reported late final year:
Samsung was named as the most shared brand of 2013 during Unruly’s inaugural Video Sharing Awards (VSAs) held at the finish of 2013. Samsung achieved a total of seven.3m shares throughout last year. This is 2.3m far more shares than second-positioned GEICO.
That may possibly explain how Samsung has managed to generate as much curiosity in the S5 as it did when it attempted an all singing, all dancing launch for the S4. The chart below displays search interest for the Galaxy S5 (green line) on launch day, Monday, and Tuesday, of this week.
It acquired 94% of the interest shown in the S4 last 12 months (red line) and could even now rise. The yellow and blue lines closely mirror the green and red ones and signify curiosity in the terms Samsung S4 and Samsung S5.
Primarily based on this 1 indicator, which is of program only an indicator, the S5 appears as even though it could be on the identical track as the S4.
I have to admit to currently being a skeptic on the S5. I didn’t believe it would create so much curiosity and early indications recommended it wouldn’t.
One strategy that has emerged given that the launch is that Samsung will hang its hat on health and fitness. Shortly following the launch the organization announced SDK’s for its Gear 2 and Neo smartwatches and for its Gear Fitband. It also announced an SDK for the S Well being application on the Galaxy variety.
Ok, so it is is going to draw is a developer ecosystem close to wellness and mobility to go with its new social media prowess. But there is a lot more to it than that. Samsung is leading the way in intelligent TVs. You can easily see a line becoming drawn amongst property overall health and fitness, for example on consoles and by way of content, and mobility. It is a major piece of linked pondering that could drive a different type of sales logic.
So why need to followers of corporate innovation be cheered? Basic. Huge corporations are being asked to act a lot more like start off-ups, to reply to criticism and pivot appropriately. When Microsoft did that last year with the XBox 1, it took a hammering. Samsung has carried out it and so far the response is positive.
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With Galaxy S5 Samsung Sees A New Way To Win
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