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24 Nisan 2014 Perşembe

Here is Why Elder Care May Be The Next Billion Dollar Engineering Chance

I was asked recently which industries will be most disrupted by the the Internet of Things. While no doubt all industries will be impacted long-term, I said some of the greatest alterations will be in the elder care marketplace.


Here’s why:


The value of elder care is massive


Elder care is projected to be approximately $ 319 billion in the US alone by 2016.  While this is a enormous income possibility for the incumbent elder care market, the other side of the ledger represents a enormous price for fixed-revenue seniors and their loved ones.


One of the quickest expanding segments of this industry is at-home elder care companies. While the good side of this is that the ‘at-home’ care section is portion of a broader trend in direction of aging-in-place (which relieves the burden on the elder care and assisted residing infrastructure), conventional at-residence care is still costly for each seniors, their family members and society in general.


Engineering for managing elder care is in it is infancy


We’ve come a prolonged way from the ‘I’ve fallen and I can not get up days’. Security monitoring and support technologies are enhancing rapidly, being driven by advances in bio-sensing, sensory networks, robotics, telecommunications and cloud computing.


But it is not just the enabling technologies that are getting far better. New buyer-facing engineering categories like wearables will aid in the elder care area as well. New firms like VitalConnect are establishing wearable health sensors that not only can detect body vitals like temperature and heart fee, but can also detect falls and other varieties of incidents.


Applying technology decreases costs


New technologies can carry down charges: Britain has been able to track a reduction in emergency space visits by twenty% by way of the use of a  telehealth monitor.  The FCC FCC has estimated use of body sensors decreases fees of hospital born infection by $ twelve,000 per patient.


But possibly the biggest value for families is that of live-in care.  The price for standard home care fees for live-in care – ranging anywhere from $ 300o to $ 6,000 a month – can be back breaking, and if new technologies can support reduce or hold off these expenses for a couple of many years, there is no doubt that elderly and their families will embrace them.


Increases high quality of lifestyle and autonomy


Healthcare is part of a hugely regulated and convoluted bureaucracy. By embracing preventative and dwell-in-place technologies enabled via the IoT, the elderly and their loved ones can get more control of their very own wellness and properly-getting in the long-term.


In quick, by trying to keep them out of the the healthcare and expensive caregiver market longer, they’ll have more many years and much more cash down the line.


It is Early Still



Here is Why Elder Care May Be The Next Billion Dollar Engineering Chance

11 Nisan 2014 Cuma

Planet in a week: Mumbai slum resident wins million dollar prize

Great week for …


Jockin Arputham, a Mumbai slum resident and founder of India’s Nationwide Slum Dwellers Association, who has won a $ one.25 million Skoll award for social entrepreneurship.


Daniel Njuguna and James Kiarie, Kenyan assist employees who have been discovered in Somalia following becoming kidnapped in 2011.


Negative week for …


ten ladies who were advised to leave a Mumbai housing estate because they are daughters of intercourse staff.


Xu Zhiyong, a Chinese transparency campaigner, who had had his 4-year jail sentence upheld.


What you are saying


Planet Earth Institute held a discussion on The data revolution: what it signifies for scientific improvement in Africa, which prompted debate under the hashtag #africadata.


The week in numbers


185 million people close to the globe are contaminated with the hepatitis C virus, according to new WHO guidelines.


21,000 displaced people in South Sudan are living in squalor according to MSF, who accused the UN of a “shocking show of indifference”.


1 in 5 Syrian refugees in Jordan and Lebanon is impacted by bodily, sensory or intellectual impairment, says Handicap Global in a new report.


$ 134.8bn is the quantity of advancement support given in 2013 – an all-time substantial – according to figures from the Organisation for Economic Co-operation and Improvement (OECD).


$ 7 bn is donated each yr by Africa’s leading 10 philanthropists.


58 million folks are at threat of hunger in Myanmar’s central dry area.


500,000 NGOs have registered in China above the previous 25 years.


Image of the week


Members of the anti-balaka, a Christian militia, patrol outside the village of Zawa April 8, 2014.
Members of the anti-balaka, a Christian militia, patrol outside the village of Zawa in the Central African Republic. Photograph: Goran Tomasevic/Reuters


Milestones


The Supreme Court of the Philippines passed a law on contraception that has been debated in the 80% Roman Catholic country for 13 years.


It is 20 years because the International Conference on Population and Advancement in Cairo. The UN Population Fund has drawn up a record of 20 global demographic adjustments considering that then.


Reading checklist


Coming up coming week: have your say



  • Our live on the internet chat on Thursday 17 April is on engaging men and boys in the rights of ladies and women.

  • Make contact with us at globaldevpros@theguardian.com to suggest someone to join the specialist panel.



Planet in a week: Mumbai slum resident wins million dollar prize

9 Nisan 2014 Çarşamba

BPA: The Scientists, The Scare, The one hundred-Million Dollar Surge

Conspiracy, incompetence, a federal agency out of management. A recent Mother Jones story by Mariah Blake indicts the Meals and Drug Administration (FDA) as a risk to science and public wellness in excess of the way it’s conducting investigation into bisphenol A (BPA), the in no way-ending chemical scare story of the 21st century. Raise the alarm (once again), stir the pot (yet again), marshal outrage (again).


And, if you have no other sources of information, the arguments that the FDA is trying to undermine a key research initiative by the Nationwide Institutes of Well being, dubbed CLARITY, by introducing contaminated research data to claim that BPA was risk-free may seem persuasive and damaging, if relatively perplexing and perhaps unbalanced. Why does the FDA hold insisting that BPA is not a threat to overall health? Why does the Environmental Safety Company concur? And Europe’s Meals Safety Authority and the Planet Wellness Organization? The Manichean tapestry woven by Mom Jones looks like such a complete narrative—the arc of a despicable covenant in between market and regulators—until you see the loose threads and pull.


The unraveling starts with the kind of tedious procedural detail around which a Law and Purchase episode may well develop a counter-intuitive twist. Frederick vom Saal, the University of Missouri biologist who, like a cross in between Tiresias and Helen of Troy, launched a thousand fearsome, nevertheless seemingly amazing, research on BPA, protests to Mom Jones about the perfidy of the Food and Drug Administration.


The FDA is charged with violating an agreement on how to perform the subsequent phase of study into BPA, the so known as CLARITY program, by performing a rival, pre-emptive research and then propagating the results—BPA only does bad items at hundreds of thousands of occasions the sum we are exposed to—through the media.. “Vom Saal and his colleagues are also livid that the FDA would publish a research primarily based on older testing techniques in the midst of their collaboration and deal with it as the near-last word on BPA,” adds Mom Jones.


But a swift doxing of federal records shows that the FDA review, which was carried out at its Nationwide Center for Toxicological Analysis (NCTR) as part of an interagency agreement with the Nationwide Toxicology System (NTP)– a component of the Nationwide Institute of Environmental Overall health Sciences (NIEHS)–was presented as “approved” to the FDA at its Science Board meeting on August 17, 2009, which implies the NCTR and NTP had been discussing its ambitions and strategies given that 2008.


The CLARITY program examine, which is also funded by the NIEHS and is also currently being run by the NTP, wasn’t announced till 2010. In other words, the exact same agencies accredited each studies, and the idea that somehow the FDA snuck in a research to undermine CLARITY without having anybody noticing is chronologically not possible. Additionally, the lead author of the research, Barry Delclos, previewed the examine benefits more than a yr in the past at the American Association for the Advancement of Science. “Vom Saal and his colleagues” are spinning Mom Jones.


“Disengenous”


So what about the idea that the manage group of rats in the “FDA” study had been contaminated, therefore undermining the entire study—an viewpoint voiced by longtime vom Saal collaborator Gail S. Prins, a professor of physiology at the University of Illinois at Chicago. Prins tells Mother Jones she was “baffled that any journal would even publish” such a flawed study.


Moreover, “the FDA review glossed in excess of this detail, which was buried near the finish of the paper,” says Mother Jones. “Prins and her colleagues also complain that the paper omitted crucial information—including the reality that some of them had found dramatic results in the exact same group of animals. ‘The way the FDA presented its findings is so disingenuous,’ says 1 scientist, who performs closely with the company. ‘It borders on scientific misconduct.’”


This sounds terrible.


But the study—Delclos et al.—which was published in what is arguably, the world’s top toxicology journal, Toxicological Sciences—mentions this concern in the discussion part, which is in which you would expect to see this variety of point more importantly, the authors explicitly state that this situation is dealt with in detail in a second research, which was published simultaneously in the same journal: Churchwell et al. That Prins and the other scientists quoted attacking the FDA didn’t know about the Churchwell research strains credulity. It also suggests that no 1 at Mom Jones bothered to go through the Delclos study, which you would consider would be the respectable point to do, editorially, in a story accusing a federal agency of “scientific misconduct.”


So what do the Delclos and Churchwell research say about contamination? Regardless of elaborate measures to handle unintentional exposure to BPA in the rats’ diet programs, water, cage resources and bedding, BPA metabolites were found in the blood at amounts similar to the lowest dose group, which was getting a dose 70 instances greater than the median day-to-day American exposure: (two.5 ug/kg body weight/day versus .037 ug/kg bw/d). But as there have been no adverse effects discovered in any of the dose groups except the ones given 100,000 and 300,000 ug/kg bw/d—or three to nine million times the median human exposure—and so it was not noticed as a significant situation.


I asked Gary W. Miller, Editor-in-Chief of Toxicological Sciences, to comment on the accusation that the Delclos research must not have been published. Miller who is the Asa Grigs Candler Professor in the Rollins College of Public Wellness at Emory University also directs a main, progressive toxicological system funded by the NIEHS—HERCULES (Overall health and Exposome Investigation Center: Understanding Lifetime Exposures). He responded by electronic mail:


“Toxicological Sciences is a premier journal in the area, and all submitted manuscripts undergo peer assessment that contains evaluation by the editor, an associate editor, and at least two reviewers who are subject matter professionals. The stage of contention in the Delclos 90-day study regards the presence of BPA in the control groups. The authors were quite upfront with this component of the investigation and devoted important text to the concern. The editorial personnel weighed the input of the peer reviewers on this problem, and based mostly on their suggestions, the manuscript was accepted for publication.”


When asked about the cross contamination, the FDA also mentioned, in a statement by email, that it was “very low,” and “likely due to the proximity of the check groups.” Moreover, the agency explained that it was capable to characterize the contamination this kind of that it could be taken into account when evaluating the study’s benefits. “The benefits do not invalidate the review.”


The rats from the Charles River.


The third significant contention voiced by Mother Jones is that the FDA and NTP are using and relying on a rat strain—Charles River Sprague Dawley—that is insensitve to estrogenic compounds like BPA, and so these studies tell us nothing at all. It is well worth noting some background here. Vom Saal, Prins, and other researchers added their names to a letter written by Tom Zoeller, a biologist at U. Mass. Amherst, to FDA Commissioner Margaret Hamburg dated September 21, 2009, which protested the two the use of the Sprague Dawley rat strain and, indeed, the need to spend any more funds on researching BPA provided that there have been so several scientific studies identifying adverse results.


“We strongly advise that the agency instantly halt the scientific studies with rats,” Zoeller et al. create. “At the extremely least, if they are to be carried out, they must be created in ways that integrate the scientific skills of the National Institute of Environmental Health Sciences. At present, not only are they scientifically flawed, they also represent a serious waste of time and public money.”


But fast forward to 2010, when the NIEHS announced that the CLARITY Program would disburse $ 32 million in grants for more BPA research—and magically people adamantine views about the pointlessness of much more BPA study and the use of Sprague Dawley rats entirely disappeared. The NIEHS—an agency the letter writers feel is far greater outfitted to do BPA research—would use Sprague Dawley rats exclusively. A single can only envision how challenging it should be for Prins, vom Saal and Zoeller to have to accept millions of bucks in taxpayer money for exactly the type of research they’d said is pointless and should, as a matter of urgency, be halted at the FDA.


Elsewhere, Europe’s Food Safety Authority (EFSA) discovered that there is no evidence to think the Sprague Dawley rat is insensitive to BPA and France—which executed a volte-face on the safety of BPA with the victory of Francois Hollande’s Socialist party—used findings from a 2008 Sprague Dawley rat examine as the baseline for its ultra conservative risk evaluation in 2013. And why would they all do that? Simply because there are many scientific studies displaying that the Sprague Dawley rat is delicate not only to BPA but to other estrogens indeed, one of the scientific studies claiming low dose sensitivity to BPA is from… Gail Prins. It would look that attacks on the Sprague Dawley rat seem to be situational: when they present a outcome contrary to the anti-BPA crusade, they are negative when they assistance the crusade and supply treasured grant income to universities, they are excellent.


Why all this spin?


The alarm over BPA has, given that it started in 1998, been a perpetual spin machine. On PBS Frontline in 1998, vom Saal claimed his investigation on BPA would overturn every thing we believed we knew about toxicology, and he invoked the paradigm shift theory of scientific progress as proposed by Thomas Kuhn in The Framework of Scientific Revolutions to clarify the significance of his findings. What Frontline did not inform viewers was that this paradigm “inversion” was primarily based on two scientific studies, each and every with seven dosed mice and a complete of 22 controls. Never in the background of science or statistics had 14 mice given their lives for so significantly rhetorical glory, although, at the identical time, becoming the canaries in the coalmine of contemporary life. The concept that we were all currently being secretly estrogenized by the chemistry of mass consumption turned vom Saal into a mixture of scientific messiah and media celebrity. (Last yr, I place a hypothetical “paradigm shift” primarily based on the exact same statistics to a number of major statisticians you can go through their perplexed responses here.)



BPA: The Scientists, The Scare, The one hundred-Million Dollar Surge

16 Ocak 2014 Perşembe

The Billion Dollar Market Microsoft And Sony Are Ignoring

The console video game market remains large. Last September, Grand Theft Automobile 5 generated more than $ one billion in revenue in its initial couple of days, a feat even the wizards of Hogwart’s and Middle Earth by no means matched on the silver display. And the new PS4 and Xbox A single have generated tens of billions in hardware sales since their launch final fall the expensive boxes mixed for a lot more than seven million units in just the last number of months of 2013.


brain-controllerNot that long in the past, the rise in casual gaming on mobile units was predicted to be the downfall of game consoles. No doubt this alternate game format has had an influence, but plainly the console market place is far from dead. However, just coming out with new versions of Halo and Uncharted isn’t sufficient to allow the console makers convert massive groups of new users.


What could Sony or Microsoft deliver to the industry that truly would draw in newcomers to console gaming? One particular market they seem to be to be ignoring is cognitive enhancement, a.k.a. brain training. Neuroplasticity researchers have demonstrated that our brains are certainly malleable. We can not only discover new particular expertise, we can even improve the standard working of our brain.


To exploit this opportunity, companies like Lumosity and Posit Science have rolled out brain instruction video games. Lumosity in certain has been aggressive, raising nearly $ 70 million in funding and signing up a reported 50 million consumers across mobile and other platforms.


These aren’t the only players. Fellow Forbes contributor David DiSalvo just wrote about an energy at the University of Wisconsin, the Games+Studying+Society (GLS). They are creating video games to boost one’s potential to target – see How Video Games Will Help Us Steal Back Our Target. And, as I described in Video Game Improves Multitasking Capabilities, yet another company, Akili Interactive Labs, is doing work on video games to enhance multitasking as nicely as detect Alzheimer’s condition.


The difficulty with the current generation of brain education games is that they basically aren’t a lot entertaining. In contrast to extremely addictive video games like Candy Crush Saga (see 5 Marketing Lessons From Candy Crush Saga and immersive console video games like the Phone of Duty series, brain trainers seem much more like calisthenics. You perform them since they are supposed to be very good for you, not simply because you want to.


Maybe the greatest problem is the difference in the scale of game advancement. $ 65 million sounds like a huge amount of funds for an app developer, but a big chunk of that goes into marketing and other expense classes. And, of course, a brain instruction company has to offer you a range of video games. If any one particular game had more than a number of million dollars in improvement cost I’d be surprised.


Numbers like that search like a rounding error on the price range of a console game hit. GTA 5 reportedly cost $ 265 million to build, and titles like Tomb Raider, Disney Infinity, APB, and other individuals most likely price $ one hundred million or much more. These budgets allow armies of developers, artists, testers, and so on to create incredible experiences that individuals want to play. Not only do people buy the game, as they might a movie ticket, but they frequently turn out to be normal players logging dozens or hundreds of hrs enjoying.


Imagine if you charged the team that designed GTA five with producing a brain education game, and gave them a 9-figure spending budget – you’d have the likely to increase hundreds of thousands of brains at the identical time as the gamers engaged in what was to them exciting and even addictive perform.


Advertising and marketing, Not Technology
In a single sense, the distinction is far more advertising than technologies. Video games presently alter our brains. Study demonstrates that men and women who play action video games on a normal basis are ready to make more rapidly selections and multitask far better.


These hypothetical brain-enhancing blockbusters wouldn’t seem like the recent crop of brain-trainers. Rather, they would have to incorporate components that have been proven to yield particular cognitive advantages as element of their gameplay. This is not implausible. Today’s games usually force their gamers to do all kinds of issues – fix complex issues, deal with numerous attacking enemies, find out repetitive motions, and all types of other actions. Game gamers who would never ever pick up a book of puzzles don’t object at all when they should discover creative options to the problems that game developers place in their path.


The marketing and advertising of this kind of games would certainly have to be a balancing act. Sell a game as a brain-enhancer, and gamers will stay away from it as dull. Certainly, one particular would have to take the same method as a vitamin-enhanced soft drink. Yes, it’s the identical soft drink with the same taste you enjoy, but now it’s got healthier vitamins that you will by no means really recognize.


Still, it is unattainable to disregard the truth that far more than 50 million folks have shown at least some interest in cognitive enhancement by downloading an app or subscribing to a support. And one doesn’t have to commit $ 100 million to build a game that will play for hrs and preserve coming back – appear at Candy Crush Saga’s accomplishment. Its design and style is far, far simpler than console blockbusters but the game has proven to be addictive for a lot of hundreds of thousands of players.


Why do you believe these two worlds haven’t come together in a greater way? Is there actual potential here to build cognitive enhancers that people will crave?


Roger Dooley is the author of Brainfluence: one hundred Methods to Persuade and Persuade Customers with Neuromarketing (Wiley, 2011). Discover Roger on Twitter as @rogerdooley and at his website, Neuromarketing.



The Billion Dollar Market Microsoft And Sony Are Ignoring