Labour "would restrict income of alcohol, unhealthy meals and tobacco"

The Labour policy document suggests ending sports sponsorship by drinks firms and imposing minimum alcohol pricing. Photograph: Clara Molden/PA

A Labour government would impose hard restrictions on the sale and marketing of alcohol, unhealthy food and tobacco, in accordance to a leaked policy document.

The strategy would end sports activities sponsorship by drinks firms and impose minimum alcohol pricing in an effort to lower the impact of consuming on Britons’ well being.

There would also be new laws to curb the amount of sugar, excess fat and salt in meals aimed at kids, and a ban on promoting unhealthy items on Television prior to the 9pm watershed.

The Mail on Sunday reported that the ideas are contained in a report to the “society” sub-group of the shadow cabinet.

Setting out the factors for the clampdown on alcohol, the Labour document says: ‘Up to 35% of all A&ampE attendances and ambulance charges may possibly be alcohol connected and up to 70% at weekend peak times.”

The program contains an end to drinks companies sponsoring sporting events by 2020: “The promotion of alcohol by means of the sponsorship of sport ought to be phased out during the course of the parliament.”

The newspaper said a ban on all sponsorship by drinks businesses would price the sporting world £300m a year, impact 11 Premiership football teams and spell the finish for Budweiser’s sponsorship of the FA Cup, Heineken’s branding of the European Cup rugby tournament and Crabbie’s help of the Grand National.

The proposals also contain introducing a minimal price tag for alcohol and restrictions on where drink could be sold in supermarkets.

“The positioning of alcohol retail room in supermarkets should be regulated, for example, becoming restricted to a single defined location physically distant from the doors,” it mentioned.

There would also be measures to tackle smoking so that “children born in 2015 will turn into the initial smoke-free generation for hundreds of many years.”

The program would involve a ban on smoking in vehicles with kids present – a measure that has presently been backed by MPs – and the introduction of plain packaging.

The newspaper mentioned measures to fight obesity could result in a ban on some high-sugar breakfast cereals and an finish to sweets at the supermarket checkout.

“They should not be permitted to stock confectionery and other unhealthy meals adjacent to checkout tills,” the document states.

A Labour spokesman stated the leaked paper “represents a wide range of alternatives” but was not official celebration policy.

“Enhancing public overall health is vital to people’s top quality of existence. That is why we have rightly pressed the government to finish their opposition to plain cigarette packaging,” the spokesman said.

“This paper represents a wide assortment of possibilities and not Labour party policy.”

The Conservative party chairman, Grant Shapps, mentioned: “It really is the very same old Labour. They declare they are concerned about prices – but want to put up the expense of a drink. Not only would that make a drink after operate more expensive, it would hit pubs tough, placing numerous out of enterprise.

“It is getting to be clearer each and every day that Ed Miliband just provides a lot more of the exact same outdated Labour, and no financial prepare to safe Britain’s potential.”

Labour "would restrict income of alcohol, unhealthy meals and tobacco"