Even so, Ali Stunt, the charity’s founder, – diagnosed herself with pancreatic cancer in 2007 at the age of 41 – justified the campaign.
She advised the Every day Mail: ‘When I was diagnosed I was horrified to learn the survival rate and truly located myself wishing I had a distinct kind of cancer.
‘I understand that any kind of cancer is a horrible, horrible ailment – not least metastatic breast cancer [that which has spread] – and would not want cancer on any individual.
‘But there are individuals with pancreatic cancer who would prefer to have yet another variety with a better prognosis [this kind of as breast or testicular].
‘Eighty-two per cent of sufferers with pancreatic cancer will die inside a 12 months and the average daily life expectancy is 4-6 months.’
She additional that a lot of sufferers have not even heard of pancreatic cancer ahead of they are diagnosed with the condition – regardless of it currently being the ninth most frequent cancer in the Uk and fifth most frequent cause of cancer death, killing eight,000 men and women in the country each and every year.
When pancreatic cancer is in its early stages it seldom has any signs. This indicates most individuals are not aware they are unwell right up until the issue is innovative.
The symptoms are also similar to people of a variety of other situations, so can be hard to diagnose.
Ms Stunt added: ‘Awareness is essential to early diagnosis and this is notably true for pancreatic cancer.
‘In our situation, in spite of the greatest efforts of ourselves and other pancreatic cancer organisations, for forty many years, pancreatic cancer patients in the Uk have faced the exact same grim prognosis.’
Pancreatic cancer charity"s new ad slogan leads to outcry
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