Q2 2014 Footwear overview
- Primarily based on my analysis of the data from SportsOneSource I estimate that Sneaker sales grew in the reduced singles.
- Basketball enhanced in the mid-teenagers, in line with Q1 trend but Basketball’s share of Q2 revenue in the lowest of the year, so there was not significantly leverage
- Sandals’ biggest contribution comes in Q2. Sandal revenue were down in the high singles on the unseasonably cold weather. This caused deleverage of the general product sales trend.
- Strolling shoes grew in the mid-teenagers.
- Running footwear grew in the minimal singles, in line with Q1 trend
Q2 2014 Footwear revenue by channel
- Sales of Sport Footwear on the Internet grew in the low teenagers in Q2 and were about ten% of all sneakers offered. Product sales in Physical merchants had been flat for the quarter.
- Family members Footwear was once more the star with sales up in the substantial singles. In Family, Little ones revenue grew virtually 30%
- Athletic Specialty/Sporting Goods had a low single digit decline on the lack of Basketball leverage.
- Run/Sport Specialty had a low single digit enhance
- Product sales had been best in the Northwest and the Rockies and worst in the Midwest and New England.
Q2 2014 Brand Share
- Nike Nike revenue of Sport Footwear in Q2 grew in the mid singles and share enhanced one hundred basis factors to 44.eight%. Jordan grew in the substantial singles and share improved 75 basis factors to 12%. Converse product sales were flat with 2.eight% share. This gave Nike Inc. 59.6% share in Q2, the highest ever recorded for that quarter. Nike showed specific power in Running and Basketball, which offset weakness in Training and Sandals
- Adidas Adidas and Reebok declined sharply in Q2. Whilst Adidas Running was a bright spot (on a little base) softness in Basketball, Casual and Sandals hurt the overall outcome
- Skechers grew more than forty% for the quarter, solidifying their place as the #5 brand and #four firm in the sneaker company. Skechers showed certain strength in Strolling and in Women’s Casual.
- Below Armour Below Armour grew far more than a third, with robust Children Running and sandals offsetting sharp declines in Basketball and Coaching. Early Football cleat revenue have also been very good for UA, albeit on a really modest, lower revenue enterprise.
- Brooks led the pack in Running with product sales up in the low teenagers. Asics had a reduced single digit enhance for the quarter. Mizuno and Saucony the two had declines although New Balance continued to struggle.
- Puma grew in the high singles.
- Vans improved more than 60%.
Q2 2014 Leading Selling models
- NIKE AIR FORCE one Low $ 88.81
- JORDAN 11 Low $ 137.76
- NIKE AIR MONARCH IV $ 50.47
- JORDAN six $ 154.79
- NIKE ROSHE RUN $ 71.97
- NIKE Free five.+ 2014 $ 95.58
- W NIKE COMFORT THONG $ 25.05
- NIKE AIR MAX 2014 $ 165.04
- UA HIGHLIGHT MC $ 129.62
- NIKE Totally free 5. 2014 $ 95.87
Of the prime 250 designs for Q2 2014:
- Nike had 127 (51%)
- Jordan, 32 (13%)
- Asics, 14
- Skechers, 13
- UA, 10
- Brooks, 9
- Adidas, 9
Sneakernomics: Q2 2014 Sneaker Winners And Losers
