Sneakernomics: Q2 2014 Sneaker Winners And Losers

Q2 2014 Footwear overview

• Primarily based on my analysis of the data from SportsOneSource I estimate that Sneaker sales grew in the reduced singles.


• Basketball enhanced in the mid-teenagers, in line with Q1 trend but Basketball’s share of Q2 revenue in the lowest of the year, so there was not significantly leverage


• Sandals’ biggest contribution comes in Q2. Sandal revenue were down in the high singles on the unseasonably cold weather.  This caused deleverage of the general product sales trend.


• Strolling shoes grew in the mid-teenagers.


• Running footwear grew in the minimal singles, in line with Q1 trend

Q2 2014 Footwear revenue by channel

• Sales of Sport Footwear on the Internet grew in the low teenagers in Q2 and were about ten% of all sneakers offered.  Product sales in Physical merchants had been flat for the quarter.


• Family members Footwear was once more the star with sales up in the substantial singles.  In Family, Little ones revenue grew virtually 30%


• Athletic Specialty/Sporting Goods had a low single digit decline on the lack of Basketball leverage.


• Run/Sport Specialty had a low single digit enhance


• Product sales had been best in the Northwest and the Rockies and worst in the Midwest and New England.

Q2 2014 Brand Share

• Nike Nike revenue of Sport Footwear in Q2 grew in the mid singles and share enhanced one hundred basis factors to 44.eight%. Jordan grew in the substantial singles and share improved 75 basis factors to 12%. Converse product sales were flat with 2.eight% share.  This gave Nike Inc. 59.6% share in Q2, the highest ever recorded for that quarter.  Nike showed specific power in Running and Basketball, which offset weakness in Training and Sandals


• Adidas Adidas and Reebok declined sharply in Q2. Whilst Adidas Running was a bright spot (on a little base) softness in Basketball, Casual and Sandals hurt the overall outcome


• Skechers grew more than forty% for the quarter, solidifying their place as the #5 brand and #four firm in the sneaker company.  Skechers showed certain strength in Strolling and in Women’s Casual.


• Below Armour Below Armour grew far more than a third, with robust Children Running and sandals offsetting sharp declines in Basketball and Coaching.  Early Football cleat revenue have also been very good for UA, albeit on a really modest, lower revenue enterprise.


• Brooks led the pack in Running with product sales up in the low teenagers.  Asics had a reduced single digit enhance for the quarter.  Mizuno and Saucony the two had declines although New Balance continued to struggle.


• Puma grew in the high singles.


• Vans improved more than 60%.

Q2 2014 Leading Selling models

1. NIKE AIR FORCE one Low                $ 88.81


2. JORDAN 11 Low                              $ 137.76


3. NIKE AIR MONARCH IV              $ 50.47


4. JORDAN six                                           $ 154.79


5. NIKE ROSHE RUN                            $ 71.97


6. NIKE Free five.+ 2014                    $ 95.58


7.  W NIKE COMFORT THONG          $ 25.05


8. NIKE AIR MAX 2014                      $ 165.04


9.  UA HIGHLIGHT MC                        $ 129.62


10.  NIKE Totally free 5. 2014                      $ 95.87

Of the prime 250 designs for Q2 2014:

• Nike had 127 (51%)


• Jordan, 32 (13%)


• Asics, 14


• Skechers, 13


• UA, 10


• Brooks, 9


• Adidas, 9

Sneakernomics: Q2 2014 Sneaker Winners And Losers