The Home Office is providing £90,000 for the first year of the scheme, which will take place at Loughborough, Nottingham, Manchester Met, Liverpool John Moores, Swansea, Brighton and Royal Holloway universities.
“Some students find themselves encouraged to participate in alcohol-fuelled activities which can damage health and in some cases spill over into disorder and anti-social behaviour.
“The NUS Alcohol Impact project, backed by the Home Office, will help participating universities to encourage responsible drinking leading to safer and more productive places to study and live.”
He added: “Accreditation should become a badge of honour for universities, and another factor which helps promote their world class teaching and research to prospective domestic and international students.”
Institutions will be expected to run responsible drinking campaigns and provide formal training for university staff on spotting the harm caused by alcohol.
Crime rates will be tracked during the pilot to assess its impact.
Colum McGuire, an NUS vice president, said: “We hope that the work of the project will allow us to create a social norm of responsible consumption by students at the pilot institutions, changing attitudes and behaviours towards alcohol, leading to safer and more productive places to study and live.”
Under the accreditation scheme, universities must prove they have taken action to “moderate or prevent” alcohol-related initiation ceremonies and tackle commercial pub crawls or “social media drinking games”.
Students’ unions, if they have a licensed bar, must not run “irresponsible drinks promotions” and actively refuse to serve drunk customers, the rules state.
Crackdown on student pub crawls
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