1 Ocak 2014 Çarşamba

China"s Outbound Tourism 2014: The Young And The Old Joining The Middle Aged Abroad

In the autumn of 1989 I identified myself for a amount of complicated reasons organising the first ever German festival of Maltese literature (yes, beside falcons they also have literature on that minor island in the Mediterranean Sea) in West-Berlin. With my six guests I also ventured for a day-trip to East Berlin, where they were “flabbergasted” to comprehend that from the platform of the tower of the French Cathedral they could in fact see the creating in West-Berlin exactly where our festival was taking place, but that the East German citizens standing following following to us would be shot if they attempted to reach it. I, getting grown up with the Berlin Wall cutting my kin into two halves on the two sides of it, even so assured them that this was a properly standard, if unfortunate, predicament which was not about to alter anytime soon. So there was little need for me to be reminded by the popular guide by N.N. Taleb that a “Black Swan”, an unforeseen and unprecedented event, can occur at any time and that stability in the past does not ensure stability in the future. Nevertheless, assuming that the new 12 months in China will be the Year of the Horse, not the 12 months of the Black Swan, we can forecast that nearly all developments described in my last website about China outbound tourism trends in 2013 will continue in 2014.


China will nonetheless be the biggest supply industry for worldwide tourism, very easily surpassing 110 million border crossings, even more supported by the Chinese government exploiting the Soft Energy policy possibilities coming with it. The push variables pollution and overcrowding will continue to motivate Chinese tourists to make the switch from domestic to outbound traveller, even however it is to be hoped that pollution levels will not continue to rise as substantially as in 2013.


The wish of Mr. Huang Ping, director-basic of the Department of Consular Affairs in the Chinese Foreign Ministry, that a lot more countries must signal bilateral visa-free agreements with China, as reported in the January 2014 concern of the COTRI magazine China Outbound Marketplace Intelligence, will almost certainly turn into fulfilled as countries hasten to steer clear of dropping out in the battle for the affluent Chinese guests.


A lot more self-organised travellers will flip up in new areas all above the world from Denver to Turku to Dunedin and the large cash will join the enjoyable each in type of Chinese and global investment aiming at the Chinese outbound market.


Additionally some additional developments need to be pointed out, which are largely linked to the “Long tail” of the Chinese outbound industry. Next to the nonetheless prevalent bundle excursions providing second and third tier city dwellers their first taste of global travel, the officials spending discreet but heavily and the smartphone-wielding (each and every third smartphone in the planet is supposed to be offered in China in 2014) self-organised travellers uploading their minute-by-minute visual report of their trip, niche markets will grow. Is there a want to remind you, dear reader, that every thing is large in China, so niche markets can even now suggest hundred 1000′s of customers? Almost certainly not.


Going on an international ocean cruise will be among these developing niches, as will equipment-based mostly outside pursuits like skiing or diving. Less evident pursuits will have to be extra to this listing, which will probably be triggered by a celebrity, praising on WeChat or Sina Weibo the coolness of walking along beaches in the snow or staying on a houseboat or visiting small workshops making steampunk couture.


Another massive trend for 2014 will be the widening of the age band of Chinese outbound travellers. International travel currently being much less and much less perceived by frequent travellers as unique or dangerous, far more kids can be expected to join their dad and mom or travel in youth travel groups with their classmates or pals. At the other end welcome the Chinese affluent pensioners, a group just beginning to come into existence. Most of them will be still rather in the age group fifty five-65 than over and almost certainly even now be involved in a bit of genuine estate trading and stock markets, but not like the vast majority of middle-aged affluent travellers they are not “time-poor” and can afford to go on journeys which are significantly less frantic, last numerous weeks and are significantly less driven by the question what the other individuals will believe about my trip.


So if you encounter this year Chinese vacationers at sudden areas performing surprising things – or asking you for the following steampunk couture store – don’t fear, it is all completely typical. Hopefully you can even earn some money from it.



China"s Outbound Tourism 2014: The Young And The Old Joining The Middle Aged Abroad

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