Sneakernomics: Highlights Of Sneaker Income Q1 2014

 

• Revenue of Sport Footwear for Q1 2014 grew in the low singles in bucks


• Men’s Sport Footwear in excess of $ one hundred grew in the large singles. Men’s Sport Footwear beneath $ 100 declined in the mid singles.

Q1 2014 Footwear revenue by channel

• Income of Sport Footwear on the net grew in the minimal-teenagers and represented eleven% of all sneaker sales.  Sales in bodily shops grew in the minimal singles. The web continues to get revenue from brick-and-mortar


• Product sales in Full Line Sporting Goods and Athletic Specialty grew in the minimal singles.

Q1 2014 Brand Share

• Nike Nike had a mid-single digit achieve with share at 46.3%.  Jordan improved twenty% in revenue and acquired about 250 basis factors in share to 15.four% Converse had a decline with a 2.5% share. Nike Inc. had 64.2% share in sport footwear income, once again the highest we’ve ever recorded for the period.


• Adidas Adidas product sales for Q1 have been down in the reduced teenagers, on a really weak Casual trend and share slipped to seven.1%.  Reebok revenue declined about -25% on a 1.seven% share.  Skechers has a 25% gain with 3.3% share, moving Skechers into #five marketplace share position, ahead of New Balance.  Skechers is the hottest main brand in the US.

Q1 2014 Best Promoting models

1             NIKE AIR FORCE one LOW                                  $ 89.26

2             JORDAN RETRO 10 MID                 $ 161.26

3             W NIKE Free of charge 5.+                            $ 93.26

4             NIKE Free of charge 5.+                                                 $ 92.84

5             NIKE ROSHE RUN                             $ 69.22

Of the top 250 models for Q1 2014:

• Nike had 127


• Jordan, 46


• Asics, 14


• Skechers, 13


• Adidas, twelve

Basketball

• Q1 Basketball product sales grew in the substantial teens


• Jordan basketball grew by a 25% in Q1, and share expanded about 250 basis points to 58.four%.  Nike Brand Basketball grew about twenty% with 36.6% share.  Nike Inc. had 95% share in the US retail basketball marketplace in Q1


• Adidas basketball declined in Q1.  Beneath Armour Underneath Armour basketball was flat as share fell to .three%.  Reebok Basketball also had a decline.

Working

• Operating revenue were up reduced singles for Q1.


• Adidas had a sturdy Q1 in running, up high teenagers.


• Nike Operating grew in the large singles, with 63% share


• New Balance continued to struggle


• Underneath Armour operating was up in the substantial singles for Q1.  The Speedform debut has liquidated nicely on limited pairs and accounted for all the development in UA running.

 

This report is based mostly on my evaluation of the information from SportsOneSource.  This report represents my viewpoint, and does not necessarily reflect that of SportsOneSource.

Comply with me on Twitter Twitter @MattSOS

Sneakernomics: Highlights Of Sneaker Income Q1 2014