Usage of wellness and fitness apps on Apple’s iPhone and iPad is booming in 2014, in accordance to a review launched by mobile analytics company Flurry.
The company tracks more than six,800 apps in the overall health and fitness group, and claims that usage – measured by the number of occasions folks open and use the apps – has grown by 62% this yr, in contrast to 33% for apps in general.
Flurry says that this compares to 49% usage growth for overall health and fitness apps in 2013, versus 115% for apps total that year.
2014′s development comes ahead of the release of Apple’s iOS 8 application, which will include a committed Overall health app to track people’s well being data, and an initiative called HealthKit to integrate apps from other developers.
“A glance at wellness and fitness equipment retailed by Apple in the US is a excellent indication on how a lot of overall health, fitness and vital sign monitoring products the iPhone can change. These accessories come with applications that are designed for everyday use,” wrote Flurry’s chief executive Simon Khalaf in a site post.
“2nd, there has been a great deal of innovation in the apps themselves above the past two many years, specially when it comes to integration with Facebook and other prominent social networks… This innovation has enhanced the viral distribution of these apps by means of the social networking channel.”
Flurry claims that a new demographic of “Fitness Fanatics” is driving the growth of this certain app class, suggesting that 62% of these men and women are girls, skewing in the direction of the 25-34 and 35-54 yr-outdated age groups.
“We have a pretty great image of Fitness Fanatics. They are predominantly women age 25 to 54 who are sports activities supporters and lead wholesome lifestyles, and who are probably to have kids,” wrote Khalaf.
Flurry expects these individuals to be among the earliest adopters of wearable devices, like smartwatches and action-monitoring bands.
Although Apple is getting ready to launch Well being and HealthKit, rival Google is anticipated to unveil its very own Google Fit service for Android devices later this month.
Investigation company IHS Technological innovation recently predicted that global revenue of sports activities, fitness and activity-monitoring gadgets will grow from $ 2.2bn in 2014 to $ two.8bn in 2019, with the quantity of gadgets in use increasing from 84m in 2013 to 120m by 2019.
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Health and fitness apps booming ahead of Apple"s iOS 8 launch
