12 Haziran 2014 Perşembe

The Comprehensive Woman: Kathryn Parsons


Kathryn Parsons, founder of the digital tech school Decoded, works challenging, plays tough and eats effectively. Just don’t get her on at ping-pong




BY Ellen Burney |
13 June 2014


With an on-website superfoodie chef and an affection for meditation apps, Kathryn Parsons, the 32-year-old founder of the digital studying firm Decoded, has taken the conventional organization model apart and come up with a new formula that gets to the heart of her workers.



“Wellbeing and creativity are fundamental parts of building a great company,” says the winner of the 2013 Veuve Clicquot New Generation Award . “I adore the trend in digital products tapping into the power of mindfulness and repositioning it as element of great enterprise practices.” She’s a fan of the guided meditation apps calm.com and headspace.com .


The creating blocks of her diet are “studying foods” – a superfood frittata, goji-berry and quinoa salads and dark-chocolate sea-salt cookies – developed by her organization chef Joe Gray . “Foods is quite critical to us. Joe is committed to generating certain that our attendees are fed the correct meals to stimulate the brain.”


Workout fuels the engine as well. “I work extremely prolonged hrs so enjoy escaping to locations in which I can get fit.” This yr she took consecutive fitness holidays – sport from dawn until dusk on The Entire body Vacation in St Lucia then rooftop yoga at Jade Mountain .


Last yr she set up Ping Pong Fight Club with her boyfriend, Michael Acton Smith. “It really is a tech firm versus tech business ping-pong battle of epic proportions.” Now she’s tackling tennis. “I am taking lessons – a gift from Michael so I can perform him… and win!”


Kathryn’s essentials


•I love The Kooples and my new favourite label is Claudie Pierlot . I like cute dresses with a French twist, and I usually dress in Whistles leather jackets.


•If I get a possibility there is absolutely nothing a lot more amazing than having a massage at Relax in Covent Backyard. Blow is correct up coming-door – make-up, nails and a blow-dry all in significantly less than an hour and at a fantastic price.


•I require make-up goods to last a quite prolonged doing work day and have just discovered Eve Lom ‘s new selection of tinted moisturisers. I use They’re Genuine! mascara by Advantage – it works.


•I came across Ila ‘s face and body oils at a recent break at Lucknam Park Hotel &amp Spa .


•I’ve just bought ‘Geek Sublime’, a guide about the attractiveness and creativity of code by the novelist and coder Vikram Chandra . And I’ve just study The Creativity Guide by Eric Maisel : a bible for artists and entrepreneurs.


•I consider I may well purchase a camera. My colleague Claire is an extraordinary photographer and snaps beautiful factors that she notices as she walks to and from perform each day. There is usually something new and special that she spots and captures.


decoded.co



The Comprehensive Woman: Kathryn Parsons

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