It’s easy to get effective public well being campaigns for granted. When behaviour has turn into a habit, or a vaccination programme is established, it tough to think about lifestyle with out it. But the defeat of ailment and the finish of damaging behaviours requires concerted crew hard work and tips that function.
Here are some of the very best public overall health campaigns in the global south, suggested by our local community for the effect they had on ending preventable illnesses.
Helping every single other act responsibly together (Heart) to reduce HIV, Zambia, 1990s-2000s
Helping each and every other act responsibly collectively (Heart) was a campaign to increase awareness and minimize the spread of the human immunodeficiency virus in Zambia. It centered on younger individuals, messages to “abstain or use a condom every time you have sex” were formed with their input and disseminated through billboards, print, Television and radio.
In 2009 a stick to-up campaign, One particular Love, Kwasila!, utilised multimedia to spread messages about how the virus can spread the via several and concurrent sex partners. A Tv series known as Club Risky Company featured three men exchanging tales of their relationships in a bar. A question was posed at the end of each episode for viewers to reply to by means of text. In excess of 17,000 texts have been received and the campaign then sent targeted HIV awareness messages to these numbers.
Recommended by Uttara Bharath Kumar, senior programme officer, John Hopkins University Center for Communication Applications.
Oral rehydration treatment for diarrhoea, Bangladesh, 1979
For the duration of the 1980s, specially trained female well being workers visited 13 million households in the country and taught ladies face-to-encounter how to make oral rehydration therapy (ORT) at home with salt and sugar. Simply because of this campaign Bangladesh now has the highest use fee of ORT in the planet (more than 80%).
Advised by Ahmed Mushtaque Raza Chowdhury, vice chair and interim executive director, Brac.
World Vision India HIV awareness campaign for folks with a disability, 2009
All also typically disabled people miss out on the rewards of public wellness campaigns as they do not target them directly. In the situation of HIV and Aids, it is typically assumed that it does not apply to disabled folks. In 2009 Planet Vision India ran a campaign to raise awareness of HIV and Aids amongst individuals with a disability. They designed tailored programmes and significantly raised awareness of the condition between disabled people. A crucial part of their campaign was to function with health-related specialists and carers to alter attitudes and highlight the prevalence of the illness.
Stevie Kent, senior programme manager, Sense Worldwide.
Wazazi Nipendeni (Adore me, dad and mom), Tanzania, 2012
Wazazi Nipendeni is one of the greatest mobile overall health task in Africa to date. Pregnant ladies enrol to obtain free text messages with well being guidance timed to their stage of pregnancy, such as when to attend antenatal care, and when to get malaria medicine. Even in the poorest segment of society 1-in-three Tanzanian households owns a mobile cellphone, supplying a targeted communication channel to pregnant girls in rural areas with low accessibility to typical media. So far the campaign has reached over 300,000 women.
Suggested by Dr Sion Williams, physician at Berega Mission Hospital, Morogoro, Tanzania.
Vaccination Weeks in the Americas, 2003-current
After a measles outbreak in Venezeula and Colombia in 2002, wellness ministers in the Andean states (Chile, Argentina, Bolivia, Peru, Ecuador, Venezeula and Colombia) planned a coordinated work to prevent long term outbreaks. The 1st Vaccination Week in the Americas was 2003 and given that then far more than 465 million individuals of all ages have been vaccinated against diseases this kind of as measles, rubella, yellow fever, diphtheria, tetanus, polio and influenza. The media campaigns for the week include endorsements from common Latin American celebrities.
Recommended by Leticia Linn, WHO regional office for the Americas.
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