Innovation is vital in developing products and beating the competition, Adidas have had three game changing innovations which has put them at the forefront of the shoe industry.
Adidas founder, Adi Dasler was a cobbler by trade that turned his attention to making sports shoes, famously giving the German football team boots that had synthetic studs – helping them win the 1954 World Cup final.
Mr Dasler also revolutionised the running shoes that athletes wore, making them grip better to new rubber tracks.
Adidas" 3 revolutionary footwear
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