The Sun has challenged the growing anti-Web page 3 campaign by linking the use of its topless models to a breast cancer awareness charity.
It has joined forces with CoppaFeel! in purchase to inspire women to verify their breasts on a normal basis.
3 pages of today’s Sun, which includes the total front page, plus a foremost report, are devoted to the initiative.
Today’s Sun front web page
The paper programs to make it a typical weekly characteristic with Webpage three versions involved in “check out ‘em Tuesday” reminders.
In a video on its website, Sun editor David Dinsmore says: “I’m truly proud to be part of this and to be joining up with Coppafeel! We considered we could do some genuine great with web page three.”
And the charity’s founder, Kris Hallenga, talks of page 3 currently being “a brilliant platform to get across a life-saving message. They are the most popular boobs in Britain. And for us to be hopping on the back of that web page and The Sun as a complete is a huge opportunity.”
Hallenga founded CoppaFeel! in 2009 with her twin sister right after she was diagnosed with breast cancer at the age of 23. But the late diagnosis meant the cancer spread to her spine and is now incurable.
She launched the charity due to the fact she realised that there was no organisation at the time urging younger girls to be breast aware.
In its editorial, The Sun factors out that 12,000 ladies in Britain die of breast cancer each 12 months. “It is a nationwide result in for concern that the numbers who often check out their boobs for lumps are so reduced.
“Only 18% do so as frequently as as soon as a fortnight. And which is only element of the dilemma. Practically half of Britain’s girls would not check out the GP even if they considered some thing was wrong. Youthful ladies are the worst offenders.”
The Sun uses Page 3 models to make women aware of breast cancer
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