The marketing guru, Maurice Saatchi, is attractive to Telegraph readers to join him in his battle to alter healthcare practice in the treatment method of cancer in the hope of promoting an eventual cure for the ailment that killed his wife, the novelist Josephine Hart, in 2011.
Writing of the “calamity” that afflicted his household, Lord Saatchi highlights the current “innovation averse” culture in the NHS, with cancer sufferers routinely prescribed a “standard procedure” that is “degrading, medieval and ineffective” and “leads only to death”.
He believes that dread of healthcare negligence circumstances – which price the taxpayer £1.two billion final year alone – is preventing physicians from trying new treatment options that may possibly not save the men and women concerned, but which will advance the pursuit of a remedy for cancer.
In 2013, Lord Saatchi launched a Personal Member’s Bill to market “responsible” innovation, without having the dread of negligence claims. It has now been adopted by the Well being Secretary, Jeremy Hunt. Subsequent month, a Department of Overall health consultation is launched on the proposals, with legislation promised if adequate folks back them.
“We need to say loudly and obviously,” Lord Saatchi urges readers, “that we want to try new treatments for cancer exactly where the outdated ones are identified to lead only to death. We want to escape becoming doomed to repeat an limitless cycle of failure.”
Lord Saatchi"s personal appeal
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