10 Ocak 2014 Cuma

Aetna CEO Embraces Alternative Healthcare

Aetna CEO Mark Bertolini stunned numerous Techonomists at our conference in Tucson last month with his frank speak about option therapies and the require for the present overall health technique to be “creatively destroyed.” Who would have considered the best guy at a single of the nation’s largest health insurance businesses would be an advocate for craniosacral treatment and meditative chanting?


Bertolini’s onstage interview with David Kirkpatrick focused largely on his innovative approaches to apps and technology at the business. But in a later on on-camera conversation, Bertolini described how his progressive individual well being practices jibe with his company’s mission.


Aetna policy presently excludes yoga, meditation, and craniosacral treatment from coverage “because there is inadequate evidence in the peer-reviewed published health care literature of their effectiveness.” But Bertolini says that, soon after finding that Aetna personnel whose stress ranges rank highest devote $ two,500 much more per 12 months for healthcare, the company recruited 200 of them to participate in a twelve-week mindfulness meditation and yoga examine. The outcomes, published in the Journal of Occupational Wellness Psychology, present that the traditional Eastern medication practices reduce stress—as measured by heart price variability and ranges of the tension hormone cortisol—and, consequently, health care fees.


Considering that then, six,000 Aetna employees and consumers have completed the free of charge plan, he says. “We know this things functions,” Bertolini says. “We feel in this, it’s just creating the evidence base.”


The CEO says he has dropped 48 pounds since changing his diet program and no longer consuming eggs and dairy items, soon after blood tests revealed he has a sensitivity to them. He is also an advocate of naturopathy and integrative nutrition. A lot of standard physicians dismiss the impact of nutrition on immune health, he says. “I look at my allopathic doctor and say, ‘You’re thirty pounds overweight. How’s your nutritional therapy operating for you?’”


Bertolini is optimistic for systemic adjust, however: “We’ve received to challenge the norm by introducing programs and acquiring individuals to consider it…. We’ve just received to preserve pushing that agenda.”


Without a doubt, there is a huge economic incentive for the insurer. Much more than 1-third of Aetna customers are obese. “They drive 60 % of our healthcare charges,” Bertolini says.


To combat an weight problems epidemic that is now global, the firm now seeks to influence the foods supply. Integrated in the $ twenty million that the Aetna Foundation offers annually is funding for Wholesome Wave, that connects underserved communities in 28 states with neighborhood agriculture. “For each and every individual who goes employing meals stamps to a shop and buys healthier foods, we give them a voucher to a local farmers’ marketplace to double up on that food,” Bertolini says.


Altering the meals provide is key to acquiring in front of the weight problems dilemma, he says. “And it’s not just sugar and unwanted fat, it is what are the foods that you’re delicate to as a human becoming, and what does that do to your immunology and how do you react to it? … We’ve received a Physicians Desk Reference for all these drugs we’ve acquired a PDR in Europe for dietary supplements, but we really don’t have a PDR for food, and we consume far more of that than we consume of dietary supplements and of medication. So I feel it’s as huge an situation.”


His ancient-wisdom ideas just could be far more revolutionary for healthcare than any advances technology. We’ll watch his progress with interest.



Aetna CEO Embraces Alternative Healthcare

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